A controversial drink that mimics cocaine has gone on sale.
Called Blow, the energy drink is served in white powder form and comes in small vials.
Users… ahem, I mean drinkers have to chop the caffeine-laced powder into lines before adding to water.
Luckily the package includes an imitation plastic credit card and a fake mirror to aid the chopping procedure.
The drink is also backed up by a near-the knuckle advertising campaign featuring scantily-dressed woman proclaiming they "love Blow" and with a tagline that offers 'Pure Uncut Energy'.
Logan Gola, the founder of the Las Vegas-based company that makes the product and sells it online admits it is edgy but says "trained law enforcement officers can tell the difference." He says they are targeting "the ultra hip party crowd".
Prices for a stash of Blow range from $9.95 for a 'sampler pack' to $199 for 'Master Case' which contain 96 vials and is dubbed 'The Fiender's Hook-up'.
But despite the tongue-in-cheek nature of the product some law officers are concerned. Sergeant Joe Bologna of the Philadelphia DEA said: "If it looks like cocaine to me, and I've been a drug enforcement officer for 16 years, it's gunna look like coke to younger people also."
But just in case the unwary get hold of some Blow a helpful warning on the vial warns "Do Not Snort".
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Story: Dean Murray
