London-based e-MANcipate's aim to make so-called 'Mantyhose' acceptable attire for red-blooded males.
But rather than target cross-dressers the group want to see them worn by the man in the street as a "fashion alternative".
Their website is packed with tips and ideas for the male stocking wearer, with one of the discussion topics being "Is pink pantyhose too femmy for men?"